Dos Equis Lager has been the fastest growing import, growing at 20.9% in all channels. In the convenience channel, Dos Equis is trending up 33.9%. Leverage the strength and momentum of the Dos Equis brand by introducing Dos-a-rita, a premium, ready-to-serve Lager Margarita based on the original recipe. Sweetened with 100% Agave Nectar, and with a 7.2% ABV, this beer-margarita blend will be available in single 24 oz. cans, or as a party pack of 12 8 oz. cans.
Dos-a-Rita will be available on April 1st, in plenty of time for Cinco de Mayo and the hot summer months.